Marking Milestones and Looking to the Future
Highlights marks big milestones this summer as the company celebrates its 60th anniversary and as the one-billionth copy of Highlights magazine rolled off the press during the printing of the August issue.
"I've been asked many times how it's possible that a sixty-year-old magazine not only endures but also remains as popular with kids as ever, growing to become America's most widely circulated children's magazine," Highlights Editor Christine French Clark says. “We are celebrating these milestones because this is a company that has never forgotten who it is. Highlights was founded on the principle that children are the world's most important people. And the company today is guided by that very same principle.
"Everything we do, every product we create, each new issue of Highlights is designed with the best interest of kids top of mind," Clark explains. "We exist to help kids grow to become curious, creative, caring, and confident individuals."
To reach this summer's milestones and more in the future, the editors continually work to keep the magazine relevant to kids of today and of the future while staying true to the philosophy of Highlights Founders Garry Cleveland Myers, Ph.D., and Caroline Clark Myers.
In addition to opening the pages of the magazine, kids can turn to HighlightsKids.com, the magazine's popular Web site for kids. The site currently is getting more than 2.5 million page views a month.
The magazine itself sports a new cover look intended to attract even more readers into its colorful pages. Gradual changes in the cover have been part of the evolutionary redesign of the magazine—to always keep it appealing to kids. A fresh logo design, lines noting features inside, and lively art combine in the appealing package.
The inside pages of the magazine have also undergone changes, receiving an extra splash of color. While the look is continually refreshed, many longstanding favorites are still included.
The Hidden Pictures® puzzles, featured in the magazine since the first issue in June 1946, continue to be a favorite of readers. Goofus and Gallant®, first appearing in 1948, still coach kids in ways to be their best selves. Other longtime favorites include The Timbertoes® since 1951, and The Bear Family since 1946. A newer addition, Ask Arizona, which premiered in 2005, has quickly become another reader favorite and now appears monthly.
It all combines in this much-loved magazine that families have turned to for generations—and kids have opened more than a billion times!